Mobile App Name and Mobile App Logo Trademarks
Competition for successful mobile apps is fierce. With some observers predicting the annual market to grow to more than $100 billion by 2020, the market opportunities are enormous, but so are the challenges. With tens, if not hundreds, of competitors on Google Play® , IOS® App Store and other app marketplaces, your success depends on a strong brand that your users can easily identify and remember. Trademark registration of your mobile app name or mobile app icon gives you a powerful tool to protect your goodwill. Registration of your trademark can prevent competitors from confusing your users or diluting your brand's value through use of a similar name or icon. We help you build and protect your mobile app brand: from choosing your trademark, applying for a registration, and maintaining and enforcing your rights.
What are the benefits of a trademark registration for my mobile application?
- Nationwide protection against others that attempt to adopt or use the trademark after you do.
- Stronger case to get infringing Apps taken down from Google Play® , IOS® App Store and other mobile app marketplaces.
- Appearance in the U.S. Patent and Trademark Office database to discourage and deter others from infringing on your mark.
- Ability to block imitators in the event that they adopt names or icons that create a substantial likelihood of confusion with your trademark.
Why do a trademark search of my mobile app name?
With recent estimates of the number of mobile apps of over 4M titles on Google Play® and IOS® App Store alone, selection of a unique name is critical. A TRADEMARK SEARCH gives you the vital information you need to determine whether your chosen name is likely available for trademark protection or whether you are potentially infringing on another's rights. We utilize the broadest available search databases, including specialized listings of mobile app directories, to help you select your mobile app name. For more about TRADEMARK SEARCH, link here.
Do I need to launch my mobile app before filing an application to register?
No. You do not need to have actually used your mark in commerce before filing an APPLICATION FOR REGISTRATION. You may file an Intent-to-Use Application provided you have a good faith intent to use the trademark in commerce in the near future for the goods or services in the application. Once the U.S. Patent and Trademark Office initially approves your application e, you must file a STATEMENT OF USE within the required deadline - approximately two years - in order for your application to proceed to registration. Your date of priority of use is determined as of the date of filing the initial application, not based upon when you actually use it in commerce.
Why hire us?
With over fifteen years experience representing software and technology developers, we have the background to understand your venture, and provide you with the right strategy to protect your mobile app trademarks and build your brand. We provide TRADEMARK SEARCH and APPLICATION FOR REGISTRATION services on a flat fee basis.
Contact us for more information.
Use the form below to contact us regarding your mobile app trademark. You may also email or call us to make an appointment.