For Your Brand.
With over 20 years of experience in intellectual property law, we advise companies in software, food and beverage, fashion and other consumer goods on each step of the trademark process: from choosing your mark, to applying for registration, to maintaining and enforcing your rights, in the US and internationally.
We listen, understand your business and your goals, and provide the tailored legal services you need to build and protect your brand. Seth Yurdin has worked with technology companies since 2000, through each wave of technology development — a background that means understanding both the technology behind a product and the service it delivers, which directly informs the proper scope of protection.
Get in touch to set up a consultation. Call 617-433-8191 or use the contact form below.
Trademark Services
SEARCH/SELECTION
Before you invest in a name, we run practical knockout searching to identify obvious conflicts and assess risk.
APPLICATION FOR REGISTRATION
We prepare and file USPTO applications with identifications drafted to fit your actual goods and services.
OFFICE ACTIONS
If the USPTO refuses or questions your application, we analyze the examiner's position and prepare a response — whether the issue is technical or substantive.
OPPOSITION & CANCELLATION PROCEEDINGS
We represent clients in proceedings before the Trademark Trial and Appeal Board, both protecting your application and challenging marks that conflict with your rights.
CEASE & DESIST
When someone infringes your mark — or you receive a demand letter yourself — we assess the claim and respond strategically, with your business goals driving the approach.
LITIGATION/ENFORCEMENT OF RIGHTS
When a dispute escalates, we enforce your rights through negotiation and administrative proceedings, managing the matter from first demand through resolution.
MONITOR EXISTING MARKS
Registration isn't the end. We watch for confusingly similar filings and uses so problems surface while they're still small and inexpensive to address.
RENEWALS & MAINTENANCE
Registrations require maintenance filings between the fifth and sixth year and renewals every ten years — miss them and the registration is cancelled. We docket and prepare these filings, including incontestability declarations, to keep your rights in force.
INTERNATIONAL PROTECTION
A US registration stops at the border. As your business expands abroad, we file through WIPO's Madrid system and work with trusted foreign counsel where direct national filings make sense.
Not sure where to start?